Published on Thu, Jun 05, 2008 at 08:37 | Source : Business Line
Updated at Thu, Jun 05, 2008 at 08:55
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Nokia targets youth with N78 mobile
Nokia has launched its ‘N78’ mobile phone, a multimedia device that fuses music, navigation, photography and mobility. The product is targeted at the youth and the ‘tech savvy’, “who are always on the Internet”.
Nokia has launched its 'N78' mobile phone, a multimedia device that fuses music, navigation, photography and mobility. The product is targeted at the youth and the 'tech savvy', "who are always on the Internet".
With low personal computer penetration (31 million PCs) and low broadband level, the Rs 19,990 Nokia N78 phone acts as a convergence device. "We are looking at the next generation of Internet that has evolved towards social networking or Web2.0 where people can participate and share their experiences through communities such as Facebook and Flickr," Mr Vineet Taneja, Head of Go to Market, Nokia India Pvt Ltd.
Over a fifth of India's 260 million-plus mobile subscribers use their mobile phones to log into their favourite Websites to have access to mobility. This makes mobile phones the single largest consumer durable in the country, he told newspersons.
"We are moving towards 'context aware Internet', where people need to know what is available in a place they visit," he said. For example, if a person with N78 is visiting the Spencer's Plaza, information on various stalls should automatically be fed into the device. This makes it easy for the user to go to the right shop, he said.
