Published on Sat, Mar 29, 2008 at 08:43 | Source : Business Line
Updated at Sat, Mar 29, 2008 at 09:03
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Nokia revamps biz strategy
In a bid to sustain its leadership position in the Indian mobile handset market, Nokia is shifting gears by restructuring its business strategy with a focus on offering services and solutions.
In a bid to sustain its leadership position in the Indian mobile handset market, Nokia is shifting gears by restructuring its business strategy with a focus on offering services and solutions.
Under the new organisation, Nokia will have three main units. Until now, Nokia had its operations under mobile phones, enterprises and multimedia businesses. These three segments have been collapsed into a single devices unit, responsible for creating the best device portfolio for the marketplace. In addition, Nokia has introduced two new business divisions - Services & Software, reflecting Nokia's strategic emphasis on growing its offering of consumer Internet services and enterprise solutions and software and markets, responsible for management of Nokia's supply chains, sales channels and marketing activities.
Under the new organisation, Nokia will have three main units. Until now, Nokia had its operations under mobile phones, enterprises and multimedia businesses. These three segments have been collapsed into a single devices unit, responsible for creating the best device portfolio for the marketplace. In addition, Nokia has introduced two new business divisions - Services & Software, reflecting Nokia's strategic emphasis on growing its offering of consumer Internet services and enterprise solutions and software and markets, responsible for management of Nokia's supply chains, sales channels and marketing activities. 
