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Nokia today unveiled its strategy to drive the adoption of business mobility among Indian enterprises. As a first step towards this initiative, Nokia Enterprise Solutions announced the launch of its flagship range of business optimised "Eseries" devices in India. The newly introduced Eseries devices include the Nokia E50, Nokia E60, Nokia E61 and Nokia E70  that will help businesses to mobilise their workforce while optimising productivity. Nokia Enterprise Solutions will support this launch by rolling out a series of market creation initiatives such as expanding geographic outreach, organizing roadshows and seminars.

 

Highlighting the strategic importance of the Eseries devices to the overall Nokia range, Mr. Devinder Kishore, Director Marketing, CMO, Nokia India said, "Nokia is committed towards its vision of connecting people. The launch of the Eseries significantly enhances Nokia's smartphone and business devices portfolio. The business-optimized Eseries devices will help Nokia to extend its brand equity with both professionals and Enterprises."

 

Elaborating on the current business environment,  Mr. Chakrapani GK, Country General Manager, Nokia Enterprise Solutions said, "Enterprises are waking up to a new order where workforces are getting increasingly mobile and there is a definite need to ensure their productivity, even when they operate from remote locations.  These business scenarios mandate higher adoption of core functionalities like secure e-mail access, advanced voice features, access to the intranet and mobilised applications like field and sales force automation."

 

Added Chakrapani, "The Nokia for Business strategy addresses the true needs of mobility to corporate leaders, IT managers and professionals. With the comprehensive Eseries device portfolio, coupled with our experience of driving mobilised applications and security solutions, Nokia will be the trusted partner for extending mobility to Indian Enterprises."

 

Nokia Enterprise Solutions is dedicated to helping businesses and institutions worldwide improve their performance through extended mobility. The group offers end-to-end solution offerings range from business optimized mobile devices on the front end, to a robust portfolio of mobile business optimized gateways in the back end including: wireless email and device management , firewalls, intrusion management and professional services. Enterprise class devices include the Nokia 9500 Communicator, Nokia 9300 and 9300i, Nokia 6708, and the newly launched Eseries.

 

Nokia Eseries has been designed keeping in mind the pervasive need of business users to stay connected anytime, anywhere. The devices offer secure mobile access, advanced voice and data functionalities and combine productive features of e-mail, connectivity options, superior voice quality with attractive, easy to use designs. All the devices have a distinct form factor ranging from full messaging keyboard (E70) to a four-way joystick (E61), to give enterprises a variety of devices to select from. The newly launched Eseries devices are the first mobile handsets in the industry to support remote device management based on OMA DM (standard made by Open Mobile Alliance) thereby providing IT managers a powerful tool to remotely configure, control and protect corporate data on the handheld devices through remote device access, application management and customization.

 

The Nokia E60, Nokia E61, Nokia E50 and Nokia E70 will support popular corporate mobile email solutions like BlackBerry Connect, GoodLink from Good Technology, Inc., IntelliSync Wireless Email. The new Nokia Eseries devices are built on the latest edition of the Series 60 Platform, the world's leading smartphone software platform. The Nokia E60, Nokia E61, Nokia E50 and Nokia E70 also feature superior voice functionality and quality and support advanced voice services, such as Internet (Voice over IP) phone calls, Push to talk, and other SIP-based rich call services. This gives businesses a variety of ways to make it easier for employees to collaborate or respond rapidly in or out of the office. Companies deploying an Avaya or Cisco IP PBX can connect the new Nokia devices directly to their corporate phone networks, enabling functions employees have come to expect from a corporate network like four-digit dialing and assisted call answering.

 

Nokia recently conducted an independent research with Saffron Hill to examine the readiness of organizations across six major cities in Asia to adopt business mobility. Key findings of the research indicate that organizations in Bangkok and Singapore are the most ready to mobilise their businesses while organizations in India, Kuala Lumpur have the potential to drive higher adoption. Sharing the rationale behind this research, Mr. Chakrapani added, Through this study and with the introduction of the Mobility Readiness Index, we continue to gain deeper insight on the current readiness of organizations going mobile, their challenges, motivations, as well as their future intentions. This will help us to customize our offerings and drive business mobility adoption in India."

 

The Nokia E50: Compact and feature packed

The Nokia E50 comes with a Quadband GSM network that works on 5 continents (where GSM networks are supported). It supports leading push email clients, such as Nokia's Intellisync Wireless Email and BlackBerry Connect, giving easy access to emails. Nokia E50 provides fast data connections with EDGE and offers connectivity to compatible PCs and devices via infrared, Bluetooth wireless technology, and USB cable. It has a built-in MP3/AAC player and a 1.3 megapixel camera.

 

The Nokia E60: A classic design with unmatched voice features

The Nokia E60 provides the uncompromised look, comfort and usability of a classically designed mobile phone. Supporting an array of advanced call features from integrated speakerphone and conference calling to voice-aided applications like Push to talk, and IP-based telephony, the Nokia E60 is the best mobile device for active voice communications- in and out of the office. The Nokia E60 offers fast and flexible data connections with WCDMA enabling wide area connections and WLAN offers a cost effective option for local access. Although optimized for one-handed use, its large color screen makes email and calendar entries easy. The Nokia E60 operates in GSM900/1800/1900 and WCDMA2100 networks.

 

The Nokia E61: Built for mobile email

The Nokia E61 is designed in the familiar style of today's most popular mobile email devices. It is incredibly slim and packed with powerful new functionality.  A cinch to use with either hand, the device has a four-way joystick and full keyboard combined with a wide 16 million color screen making mobile email easier than ever before. It supports multiple mobile email clients like BlackBerry Connect, GoodLink, Intellisync Wireless Email, Seven Mobile Mail, Seven Always-On Mail, and Visto Mobile, the Nokia E61 provides seamless and encrypted mobile connectivity.  The phone offers full attachment handling (documents, spreadsheets, presentations, PDF viewer and ZIP manager) and an editing function (document, spreadsheet and presentation). The Nokia E61 also includes the same advanced business call features and IP-based telephony functions as the Nokia E60 and Nokia E70.  The Nokia E61 can send and receive emails, even when on a phone call.  The Nokia E61 operates in GSM850/900/1800/1900 and WCDMA2100 networks.

 

The Nokia E70: The all-in-one messaging device

The Nokia E70 looks like a modern smartphone. Open it up and find a full messaging keyboard for fast and easy thumb typing, a generous color screen for viewing emails, plus attachments (document, spreadsheet, presentation, PDF viewer and ZIP manager) and an editing function (document, spreadsheet, presentation) for staying up-to-date with the inbox. Like the Nokia E60 and Nokia E61, the Nokia E70 supports a common set of applications like advanced voice and email. The Nokia E70 operates in GSM 900/1800/1900 and WCDMA2100 networks.

 

A complete list of Nokia E50, Nokia E60, Nokia E61 and Nokia E70 features and technical specifications can be found at www.nokia.com/business .  Photos of the Nokia E60, Nokia E61 and Nokia E70 can be found at www.nokia.com . Video B-roll of the Nokia Eseries devices can be found at www.thenewsmarket.com .

 

 

Sourced From : Text 100 Public Relations Consultancy