Nokia opens design studio in India

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Nokia has chosen India as the location for the first in a series of satellite design studios across the world. This signals the increasing impact that India is having on the development of mobile phones worldwide. Established via a two year partnership with the Srishti School of Art, Design and Technology in Bangalore, the design centre will give Nokia designers and India's talented youth the opportunity to work together on new design ideas for India and the global markets.

 

Alastair Curtis, Nokia's Chief Designer, said "India is a dynamic and inspiring place for designers with its diverse mix of cultures, traditions and color. The new satellite studio will help us further develop our understanding of this vibrant country and to work more closely with its extremely talented designers. Reflecting India's status as one of the hottest countries for design right now I expect our work here to influence not only our thinking on new design trends and ideas for India, but also for many other markets around the world."

 

"For Nokia, Design is not just about the look and feel of the handsets but equally important is what it can do for people and how it fits into their lives. Designers must be exposed to how people live and work in different places around the world. Our new satellite studio in India will draw on the experiences of this dynamic market to develop new design ideas and identify trends," said Hannu Nieminen, Head of Insight and Innovation, Nokia Design.

 

The satellite studio will explore a range of design trends and themes including detailed research into color and material trends in India, mobile use of the internet in India and its implications for design, and examining innovative new features and uses for mobiles. Run by a compact, dedicated team of Nokia designers working with students at the Srishti School and established designers across India, it will also be a key destination for Nokia's global team to visit to share ideas and be inspired.

 

"Nokia's decision to open its first design satellite studio in India underscores our commitment to the market and strengthens our presence in the country- distribution and sales, R&D, manufacturing and now design. Our vision for India is to connect the next billion and our design and R&D centers will be instrumental in giving us insights to cater to the needs of this market," said D Shivakumar, Vice President & Country General Manager, Nokia India.

 

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