Nipuna, Phoenix Marketing International to launch CIP

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Nipuna Services Ltd ., the BPO arm of Satyam (NYSE:SAY) announced today that it has entered into an alliance with Phoenix Marketing International , one of the fastest growing marketing services firms in the United States, to launch a cost-effective, highly predictive modeling methodology - Customer Intelligence Program (CIP).

The strategic alliance will enable clients of the two companies to take advantage of Nipuna's Knowledge Process Outsourcing (KPO) capabilities and Phoenix Marketing's strategic research experience. Nipuna, the world's first eSCM Level 4 certified company, was recently ranked sixth in the world by the Brown and Wilson's Black Book of Outsourcing.

Phoenix's senior analytics and industry specialists will use Nipuna's highly evolved research processes and professional team to collect, integrate, and model customer perceptions, attitudes, and behavior. A unique aspect of CIP is the direct linkage of attitudes to stated or actual buyer behavior, allowing clients to evaluate the financial risks and benefits of positive and negative customer experiences.

The resulting customer intelligence will bring to CIP users a competitive advantage - delivering predictive models of customer behavior, and generating fact-based recommendations to senior management. CIP will be available on a syndicated and custom basis in multiple industries including: Automotive, Financial Services, Technology, Telecomm and Travel & Leisure.

"Nipuna offers companies a wide array of high quality business and knowledge process outsourcing options," stated Venkatesh Roddam, CEO - Nipuna. "Our alliance will enable delivery of better value to clients through rationalized costs, shortened delivery time and predictive customer intelligence."

"The business processes that Nipuna Services has developed are the best we have ever seen," stated Al DeCotiis, Ph.D., Chairman and CEO - Phoenix, "Those processes, along with the talented team at Nipuna, will enrich our research methods and add value through data fusion and predictive modeling. Our clients will benefit greatly from this alliance."

Sourced From: Perfect Relations Limited