New categories emerge in personal computers, says HP

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Hyderabad, Jan. 6

The personal computer market is undergoing a transformation with the definition of the youth category getting broadened and new sub-verticals cropping up, requiring specialised products to suit them.

Backed by the projected increase in broadband connections, the domestic PC market is poised for a 25-30 per cent growth this year with broader youth and education segments driving this momentum, according to Mr Rajiev Grover, Director of Consumer Products, Personal Systems Group, Hewlett Packard India.

In a recent interaction with Business Line, Mr Grover said that this is being driven by the youth, whose definition has a very broad connotation now - the segment ranges from a 15-year-old up to even a 45-year-old businessman. And, each of these segments have different and yet very specialised requirements.

"For instance, youngsters, for edutainment and gaming requirements, want a 17-inch laptop. On the other side of the spectrum, we have people on the move (road warriors) who want laptops which are light and power efficient and for them there are the smaller screen ones," he said.

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