Myntra grows 80% y-o-y; set to achieve profitability in FY18

The acquisition and turnaround of Jabong and the recently concluded festive season have contributed to this growth and strengthened Myntra's position on its path to profitability, it said.
  • Language
  • App
  • Subscriptions
  • Specials
  • Sign-In
  • Register
GeStepAhead GrowMyMoney master your money IThe Winning Leap SME Special
Moneycontrol

Home » News » Business

Dec 01, 2016, 07.03 PM | Source: PTI

Myntra grows 80% y-o-y; set to achieve profitability in FY18

The acquisition and turnaround of Jabong and the recently concluded festive season have contributed to this growth and strengthened Myntra's position on its path to profitability, it said.

Like this story, share it with millions of investors on M3

Myntra grows 80% y-o-y; set to achieve profitability in FY18

The acquisition and turnaround of Jabong and the recently concluded festive season have contributed to this growth and strengthened Myntra's position on its path to profitability, it said.

Post Your Comments

Share Cancel

| 1 Comments
Myntra grows 80% y-o-y; set to achieve profitability in FY18
Online fashion retailer Myntra today said it has witnessed an 80 percent year-on-year growth (Oct, 2015 to Oct 2016) with an industry leading revenue run rate of USD 1 billion.

The acquisition and turnaround of Jabong and the recently concluded festive season have contributed to this growth and strengthened Myntra's position on its path to profitability, it said.

"We are at the forefront of fashion in India today with over 18 Million monthly active users. Our unique approach to leverage technology to decode fashion has helped us become the fastest growing online fashion platform," Myntra and jabpong CEO Anant Narayanan told reporters here.

"Myntra, Jabong and Flipkart together have 70percent market share in the country today and will continue to grow this by empowering brands and customers.

"We are on track to achieve scalable and sustainable growth and will be EBITA positive in FY18," he added.

In this phase of growth, Myntra was using technology to empower its customers and brands and for customers it was leveraging Artificial Intelligence(AI) and Machine Learning for a personalised shopping experience, better product discovery and assisted buying, Narayanan said.

The company had introduced several features to enhance customer experience resulting in Myntra being 20 points ahead on NPS than the industry, he said.

To its brand partners, Myntra provides brand performance and analytics support, customer insights to develop a loyal fan base and enable engagement, Narayanan said.

In line with this, it has launched a new portal which will provide brands with customized insights and competitive intelligence reports to manage their performance on the platform, he said.

Myntra hosted its fifth Annual Brand Summit- Tech Threads today, where delegates from over 300 leading Indian and international fashion and lifestyle brands came together to deliberate over how e-commerce is shaping the growth of fashion brands in the country.

The key focus areas for the summit were the future of fashion e-commerce, customer trends and the role of technology to deliver effective consumer experiences, Narayanan said.

Buy, Hold, Sell ? Hear it first on M3
Myntra grows 80% y-o-y; set to achieve profitability in FY18

See all

Get started using your favorite social network

or

Login using moneycontrol ID

Username
Password

Need help logging in? Reset password.

Don´t have an account? Sign Up

Get started using your favorite social network

or

Simply sign up using this short form

* mandatory

UserName*

Username should be atleast 4 character

Password*

Password should be 8 or more characters,
atleast 1 number, 1 symbol & 1 upper case letter

Alert

Your Password should contain
  • 8 or more characters
  • At least 1 number
  • At least 1 symbol
  • At least 1 upper case letter
Confirm Password*
Email
Already have an account? Login