MSN India announces full swing coverage on the ICC Cricket World Cup, 2007 and all of its glory, on its very own personal Cricket Channel http://www.msncricket.com - Accessible on the internet and on WAP supported Mobile Phones. MSN India is set to deliver comprehensive and exclusive content to cricket fans across the country and even those fans that are 'on the move!'

Users can catch all the action as it happens both on the field and off it, straight from the Caribbean, with MSN's Top World Cup Stories, Exclusive columns from Ricky Ponting, Stephen Fleming, Graeme Smith, Mahela Jayawardene among many others, World Cup schedule, team profiles, pitch reports, photo galleries, controversies, match previews, live Scorecards, Exclusive slideshows and an audio update of all the action as it happens in West Indies and lots more. Fans who still can't get enough, can delve deeper into the MSN Cricket channel for exclusive images and interviews, and get the news of their favourite teams & players.

"The World Cup is the Holy Grail of cricket and we are more than excited to be able to provide the followers of the game a holistic experience with our extended coverage. We are also giving our users all the action of the World Cup on their fingertips with a World Cup Cricket WAP portal!" said Mr. Krishna Prasad, Executive Producer, MSN India. MSN India is also bringing out a downloadable Windows Mobile World Cup application where users with Windows Mobile platform phones can load the application to their phones and get live updates on the matches as it happens on GPRS without having to send an SMS every time.

Also launched is the Vista World Cup Sidebar Gadget catering to Windows Vista Users which will provide constant live score updates and feedback on their very own desktop! For Fans who usually would 'eat cricket, sleep cricket, worship cricket' but just don't have access to the TV or Internet, MSN goes all exclusive with its WAP Portal. Here users can still be part of the real thing with Top Cricket Stories, the World Cup Schedule, Live Scorecards, A Cricket Trivia Link and details during every match, all on their mobile phone!

Fans also will get a chance to get first hand perspectives from Ricky Ponting, Stephen Fleming, Mahela Jayawardene and Graeme Smith who will write exclusive columns on MSN India, giving fans the inside scoop on their World Cup. And to make it all more interactive, there's MSN Clicket (cricket played with a mouse click-et) - a predict and win game where users can choose their players for each match and earn points based on their accuracy of playing team predictions. Cricket - Live, an interactive multi player game is another fun creation where a community of cricket fans, trade players and create a team for the World Cup. Users can also look out for never-seen-before images from the World Cup on and off the field, shot by MSN's exclusive Photographers.

Screaming fans, breath-taking sixes, 'howzzat', more ducks...World Cup fever is back again and if you can't be part of the real thing, get online or on the mobile with it, exclusively on MSN India. This March, MSN looks to bowl over its fans!

Sourced From: The PRactice