MRF prefers SAP as High Growth Partner

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MRF prefers SAP as High Growth Partner

MRF Tyres announced that they have gone live with an extensive SAP ERP application across over a thousand users. The SAP application replaces the entire footprint of Oracle applications that had previously been deployed by MRF

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MRF Tyres announced today that they have gone live with an extensive SAP ERP application across over a thousand users. The SAP application replaces the entire footprint of Oracle applications that had previously been deployed by MRF.

MRF replaced applications from Oracle and has gone live on SAP's leading ERP and CRM solutions based on the SAP NetWeaver platform covering the head office, six factories and over a hundred sales offices to provide a single comprehensive view of company information. The solid IT foundation will help India's leading tyre manufacturer gear up for future challenges.

As Prince Azaria, CIO, MRF Tyres, comments, "We are glad that we finalized on SAP for the ERP implementation. This collaboration is a key enabler in optimizing our core processes for high growth and achieving the vision we have set for our business transformation. The length, breadth and depth of this implementation at MRF is a clear testament of the efficacy of SAP solutions. I am sure the addition of SAP will complete the suite of components necessary to make a difference that our customers will experience."

Adds Ranjan Das, CEO & President, SAP India Subcontinent, "We are very excited to partner with MRF as it integrates its business in their endeavor to achieve newer milestones. We are particularly delighted with this win back as this adds to the growing number of customers displaying a clear preference for SAP as a partner in their business solutions."

Apart from enabling integration, the system enables substantial cost saving through increased efficiency across the company's core business processes. It offers real-time visibility into key data, systemizes the tracking and calculation of transportation and shipping costs and helps with procurement management. It also allows for integrated and simulative web-based planning for monthly sales and production targets using BI-IP, while the Document Management System facilitates a high volume storage of R&D data for easy retrieval.

Implemented by Siemens Information Systems Ltd (SISL) in just nine months, the deployment also covered a large payroll of over 12,000 employees. As Sanjeev Sinha, Managing Director - Siemens Information Systems Ltd., comments "SAP deployment in MRF posed unique challenges that arose from the need to integrate multiple units across different locations. It involved extensive procedures and large volumes of data. Yet, the implementation successfully went live across all target locations & units within a time frame of nine months. This project will empower the organization to seamlessly connect all its vendors, customers and partners to achieve improved business efficiency. I'm confident that it will prove to be a significant asset to the organization and a cornerstone in transforming the processes at MRF."

Structured end-user programmes with practice sessions, documentation and live projects have ensured a smooth transition. 

Sourced From: Genesis Burson-Marsteller