Pressmart and IMImobile today announced the availability of "mPaper".  This unique collaborative technology will enable news publishers an opportunity to tap the fastest growing mobile mass market of young and technology savvy subscribers who wish to read news and access their favorite newspaper content while on the move. mPaper opens a new window of opportunity for content publishers as well as news carriers to offer newspapers on a mobile screen in their original format.

To begin, nine major operators from India and other nations will offer this serivce over WAP portals for their customers. The mPaper is unique, it offers features like archives, search & saving news reports and will be available on a monthly subscription. The New Media Delivery Platform(tm) enables a managed delivery service to publications that value the velocity and dynamism of Web 2.0 space without losing their print identity on WAP-compliant handsets.

"Through our partnership with IMImobile, we have opened up a new business avenue for our customers to deliver their branded news content over the powerful mobile medium". Sanjiv Gupta, CEO, Pressmart, Said. "At present Pressmart has many leading newspapers, providing branded content using its ePublishing products. Bu combining IMImobile's mobile data technology with Pressmart's epaper technology, we will deliver revolutionary products to our customers. Our goal is to work with IMImobile as our strategic technology partner to deliver exciting new mPaper solutions in the future".

The newspaper brands that will be immediately available include brands such as The Hindustan Times (Mumbai and Delhi editions), The Deccan Chronicle (Hyderabad and Chennai Editions), DNA, Indian Express, The Asian Age, The Financial Express, The New Indian Express, The Telegraph and Pioneer.

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