"mPaper will become an exciting new category of technology that will give people an unique newspaper reading experience from their favorite WAP enabled handsets," said  IMImobile, CEO, A R Vishwanath, "We're pleased to have collaborated with Pressmart for developing mPaper for mobile users. It will be a whole new way for people with a mobile lifestyle who want their news on the move."

The mPaper technology aggregates news from publishing partners and on-the-fly converts the text and image content to suit the variety of handset models. Pressmart and IMImobile plan to roll out other SMS, MMS and Voice based services using the newspaper content. For the first time, even vernacular content will be available on the mobile. Leading Indian language newspapers will be rolled out on this service soon.

Sourced From: Enright Media Relations