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Mother Dairy catching up with HLL in ice-cream market
Mother Dairy is inching closer to Hindustan Lever Ltd in the Rs 800-crore ice cream market. While Amul reigns in the ice-cream market with a dominant share of almost 35 per cent, HLL's Kwality Walls brand has been hovering around 16-17 per cent volume share as per industry estimates.
Its foods brand, Safal, has also graduated from frozen peas, corn, juices and mixed vegetables to ketchups, jams and tomato purees, and will be available as a drink in the market. As for the umbrella brand of Mother Dairy, it may get stretched to new products such as paneer and Indian sweets in the near future.
Meanwhile, after capturing the Delhi market, Mother Dairy has been steadily increasing its franchise in the Mumbai market. It has recently launched its dahi brand in Mumbai, where it will have competition from Amul and Nestle.
'We are targeting a market share between 30 and 35 per cent in Mumbai within a year of the launch. Curd would complete our existing dairy portfolio in the city,' said Mr Thachil. The Rs 2,800-crore Mother Dairy expects to grow at 20 per cent this year.
