Moser Baer, Palador to enter premium DVD mkt

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Moser Baer, Palador to enter premium DVD mkt

Moser Baer partners with Palador to enter Premium DVD market with 50 World Cinema Titles

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Palador Pictures , the only Indian firm to have bought legal rights to about 1,000 World Cinema titles has tied up with Moser Baer Entertainment , to sell and distribute 50 foreign language film titles in DVD format through the latter's over 2,000 key retail outlets across the country. This deal marks the partnership between the two biggest players in their respective categories. The DVDs, each priced at Rs.399/- also marks the entry of  Moser Baer Entertainment into premium category in their repertoire of DVD labels.

The foreign films being released in DVD are some of the most awarded and critically acclaimed films of all times. These include Akira Kurosawa's masterpieces 'Seven Samurai' & 'Yojimbo', 'Infernal Affairs' (which inspired Martin Scorsese's Academy Award winner 'Departed'), Wong-Kar Wai's Cannes award winner 'In The Mood for Love', the cult Asian horror film 'The Eye', Ingmar Bergman's masterpiece 'Wild Strawberries', Jim Jarmusch's 'Dead Man' starring a young Johnny Depp and the mother of all monster movies - the original 'Godzilla', Says Gautam Shiknis, Founder & Managing Director of Palador Pictures, "This alliance is the beginning of a World Cinema movement in India. The tie-up with Moser Baer Entertainment will now allow Indians from across the country to legally own a Bergman or Kurosawa or any of the other masters and be suitably awed by their art, craft and wizardry over the cinematic medium. I sincerely hope this rejuvenates a cult kind of movement for World Cinema and foreign films in smaller cities in addition to the metros."

Palador Pictures has invested over USD 4 million (Rs.16 crore) to acquire legal rights to around thousand foreign language film titles in its World Cinema category.  The Palador catalogue boasts of award-winning foreign film classics directed by the masters of yesteryears and the current crop of mavericks: Charlie Chaplin, Buster Keaton, Akira Kurosawa, Krzysztof Kieslowski, Jean-Luc Godard, Froncois Trauffat, Abbas Kiarostami, David Lynch and many more. The Palador collection covers all genres and eras and is probably the single largest collection of quality films in the world.

Harish Dayani, Chief Executive - Entertainment Business, Moser Baer adds, "At less than Rs.400, we will bring the premium home video titles to the Indian consumer through this tie up with Palador Pictures. Imagine you can now legally own 10 Bergman classics or 10 Kurosawas in less than Rs 4,000! We at Moser Baer are happy of the efforts of a young company like Palador and are enthusiastic about being able to launch a range of premium products. We hope that this alliance with Palador is only the beginning and that we can collaborate with Palador for more than these 50 titles in the future."

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