M&M ushers in new era with Shaan!

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Mahindra & Mahindra, leader in Indian tractor market, today launched its latest offering - Shaan- in New Delhi. The new product, powered by a 23.5 HP engine, is the first of its kind offering in India as the tractor has an in-built trolley and comes with a soft top canopy, windscreen and wipers.

 

Shaan is the M&M Farm Equipment Sector's latest technology-driven product for the farmer. It is a shining example of M&M's commitment to the Indian farming community that has made it the undisputed leader in the Indian tractor industry for the last 23 years. The product was conceived and designed keeping in mind the needs of the young and progressive farmer, who is looking for a stylish, new-age tractor that is versatile and helps him earn, both in farm and during haulage.

 

Mr. Anand Mahindra, Vice-chairman & Managing Director, M&M said, "Innovation has been the hallmark of the Mahindras. Our passion to deliver best in class products is driven by our customer centricity, which is part of our very DNA. We endeavour to deliver the most innovative products for the evolving new age customer in every business we are in. Shaan is a product that connects with the changing rural landscape and promises a paradigm shift in the segment." 

 

Mr Anjanikumar Chaudhari, President - Farm Equipment Sector, M&M said, "This sector redefining product is the latest in the Mahindra tradition of product innovation and excellence. Our relentless pursuit to give the customer best in class products has resulted in Shaan. This innovative product will delight with its multi-functional capabilities on the farm and off it. It is crafted in a manner to satisfy the requirements along with the sensitivities and lifestyle demands of the new generation of customers across rural India."

 

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