M&M ushers in new era with Shaan!

Published on Fri, Oct 06, 2006 at 12:17 |  Source : Moneycontrol.com

Updated at Fri, Oct 06, 2006 at 13:42  

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Shaan is the result of extensive consumer behaviour studies done with prospective customers in the 25HP segment and rigorous field tests to establish superior product performance.

 

The tractor has a stylish driver's cabin with an in-built trolley, ergonomically designed sporty bodyline, attractive decals, unique windscreen with wipers, robust front grill, aesthetically designed integrated, backlit instrument console, etc.

 

Besides these, Shaan also boasts of some unique features including powerful halogen headlamps, ember colour turn indicators, down swept exhaust, side fuel-inlet, easy reach of all instruments, and easy accessibility to clutch, brake pedal and accelerator.

 

The spring leaf suspension enables the tractor to carry loads with fewer bumps and ensures a comfortable drive. A partial constant mesh transmission ensures ease of gear shifting during haulage. A small turning radius of 3.2m for quick manoeuvres during field operations and a max speed of 39.5 Kmph allows more trips, resulting in more earnings per day. The unique in-built trolley can carry weight up to 750 kg.

 

Market Leadership

 

Mahindra Tractors ended F-2006 with a market share of 29.7% - their 23rd year of continued leadership. In F-2007, during the first 6 months M&M has clocked volume of 50923 tractors, a growth of 29% over corresponding period last year.

 

 

Sourced From: Adfactors Public Relations Pvt Ltd

 

  

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