M&M tractors sales rise 32% in September

Leadership

M&M reasserted its leadership position in the Indian tractor market by closing the last financial year with a 29.7% share of the Indian market, making it the number one tractor company in India for the 23rd year in succession. It was a position that the company assumed in 1983. M&M's unbeaten leadership is built on a process of product development and technology, supported by innovative support services, marketing and state-of-the-art production facilities spread across India. M&M has the largest tractor manufacturing setup under a single roof, at Kandivili, Mumbai. Besides, it also has manufacturing facilities in Nagpur, Jaipur and Rudrapur.

Mahindras' growth in the exports sector has been achieved by a slew of activities including enhancing distribution strength and franchisee reach.

M&M has a strong presence in all tractor segments i.e. below 25 HP, 25 HP- 35 HP and 45 HP above. Its popular models in the sub 25 HP category include the Bhoomiputra 235 DI and the Bhoomiputra 245 DI while the Mahindra Arjun Ultra range is popular in the above 35 HP category.

M&M has also been increasing its presence in all segments. Last year, the company introduced two new products - 235 DI and 245 DI -- in the domestic market in the low HP segment and new Arjun Ultra-1 range in the high HP segment, which significantly strengthened the company's position in these segments.

Sourced From: Adfactors Public Relations Pvt Ltd