Aug 21, 2006, 05.08 PM | Source: Moneycontrol.com
M&M to set up satellite plant for tractors in The Gambia
Mahindra & Mahindra, the world’s fourth largest tractor manufacturer, has entered into a contract with the Government of The Gambia to supply different models of tractors along with matching implements. Mahindra & Mahindra will also set up a satellite plant that will look after the assembly of these tractors in The Gambia and handle after sales service support and training for local mechanics.
Mr. V. S. Parthasarathy, Executive VP, International Operations, Mahindra & Mahindra Farm Equipment Sector, said, “We are happy that we are the Company to have the first such venture supported by the Government of India to its Gambian counterpart. This is just the beginning for Mahindra tractor division in Africa, and we hope to really make a difference in farm mechanization in Africa.”
The contract will result in technology transfer as well as employment and earning opportunity for the youth of the country. This is a new concept for countries in the African region, which traditionally have been dumping grounds for imported products that are invariably left to languish without much support from the manufacturers.
M&M plans to take this concept forward and work with more countries in Africa to enhance M&M’s brand in the region.
Exports have been a thrust area for M&M’s Farm Equipment Sector. After tasting success in the fiercely competitive US market, FES is now focusing on other major international markets. M&M acquired an 80% stake in Jiangling Motors in China to set up the Mahindra China Tractor Co. Ltd.; it set up a branch office in Australia and launched its East European operations starting with Serbia & Montenegro.
The African continent is important for M&M’s global plans. Unlike its major Indian and European competitors, it has focused on setting up alliances in the region rather than concentrate on just supply of tractors. M&M already has contracts (alliances) in place to set up Manufacturing Units under the Indian Government Lines of Credit, which will mean long-term association with local governments of these countries for Mahindra Tractors.
Sourced From: Adfactors Public Relations Pvt Ltd