M&M showcases its new range at Paris Motor Show

Published on Fri, Sep 29, 2006 at 15:01 |  Source : Moneycontrol.com

Updated at Fri, Sep 29, 2006 at 15:29  

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Renowned Indian auto giant, Mahindra & Mahindra Ltd., the Indian leader in utility vehicles with a growing global presence, today unveiled its New Mahindra range at the Paris Motor Show. Of the models showcased there are the new Mahindra Goa, stylish SUV from the Mahindra stable , the Mahindra Single Cab and the Mahindra Double Cab and the Bolero  - the Bolero Double Cab pickup. All the new models had earlier been launched in Italy and in Spain at the Madrid Motor Show and are doing well there.

 

The vehicles represent the best of M&M's lifestyle and SUV product range internationally and have created a niche for themselves in South Africa and Spain and Italy. The Pick-ups will be available to the France's discerning customer in both double and single cabin variants... The models with contemporary styling come equipped with common rail diesel engines with a horsepower of 109 bhp and are available in the 4x2 and 4x4 variants.

 

Commenting on the occasion, Dr. Pawan Goenka President, Automotive Sector, Mahindra & Mahindra Ltd., said, "M&M is looking to evolve as a cult brand in the global market. We are looking to create strong brands that people globally will identify with. The vehicles that we have proudly displayed to international audiences at Paris comprise the range that will get us there. The success of our vehicles in markets like South Africa, Europe and other markets is also proof of the fact that Indian automotive companies have the mettle to compete with global players."

 

Pravin Shah, Executive Vice President, Automotive Sector, Mahindra & Mahindra Ltd., said "Mahindra vehicles have been designed to match international standards wherever they go. Europe is a strategic market for Mahindra as it is for other Indian majors. Our commitment and our thrust in this sector is evident in the recent launch of our vehicles in Madrid. Our international range is packed with innovative technologies that give our vehicles a touch of class, but at a value price."

 

Angelo Mofetta , MD , Mahindra Europe , said "The presence in Europe of our  Company  as direct branch of Mahindra & Mahindra (India ) is the clear evidence of the Manufacturer's Strategy to take care of final customer . For this Mahindra Europe is dedicated to the European territory for all after market services, spare parts distribution and technical training of specialists."

 

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