M&M awarded Golden Peacock Eco-innovation Award

Published on Thu, Jun 14, 2007 at 12:10 |  Source : Moneycontrol.com

Updated at Thu, Jun 14, 2007 at 13:06  

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Mahindra & Mahindra has been awarded the coveted Golden Peacock Eco - Innovation Award for its Innovative vehicle - Bijlee ,   the all electric, zero emissions vehicle. The award was recently presented at a Convention on Corporate Response to Climate Change with the theme, "Combating Climate Change through Market Driven Solutions" at Palampur (Himachal Pradesh). Present on the occasion were Dr. Oliver Giscard d'Esataing, Founder and Chairman, INSEAD, France, Dr. Madhav Mehra, President, WEF, Dr. Ola Ullsten, Former Prime Minister of Sweden, to Dr. Mathew Abraham, GM - Alternate Fuel, M&M, Mr. Naresh Patil, Head - Ingenious Drive, M&M and Mr. Dhirendra Singh, Sr. Manager - Alternate Propulsion Technology, M&M.

 

Said an elated Dr. Arun Jaura - Senior VP, Global Product Development, Mahindra & Mahindra, "Innovation is the key to success in today's fast paced environment. At Mahindra, we combine innovation with a concern for the environment and endeavor to create eco-friendly products, of which Bijlee is a classic example. It is an innovative, home grown, first-of-its-kind electric three wheeler, India's tried and tested battery operated vehicle. Apart from the Zero Emissions Vehicle, Bijlee, Mahindra has also unveiled the bio-diesel Scorpio and Bolero DI vehicles for 100% real world usage trials. The Scorpio with indigenously developed CRDE technology is the first Asian vehicle in its class to run on 100% bio-diesel."

 

The Bijlee is an innovative "Kind to Man" technology initiative from Mahindra & Mahindra's alternate fuel programme. It is a zero emission electrically powered vehicle that runs on a 72 volts DC motor. The Bijlee's 12 batteries allow the customer to do 80 km at a speed of 35 km/hour. With a replacement battery on board the vehicle can easily give 120 kms. The electric vehicle has spacious interiors, with ample space for an entire family. It has no engine, gearbox radiator and no silencer, which makes it a virtually noise free vehicle. Bijlee gives quality output without choking the environment and is favoured by governments and institutions, which lay focus on conserving the environment. 10 Mahindra Bijlees were recently handed over to customers by the Chief Minister of Puducherry as part of the Puducherry government's drive to promote environment friendly vehicles and conserve the Union territory's pristine heritage.

 

Mahindra & Mahindra has earlier been awarded the coveted Golden Peacock Award for Excellence in Corporate Governance 2006 and the Golden Peacock for Innovative Product / Service for the All New Scorpio.

 

Golden Peacock Awards are the holy grail of corporate excellence in quality, corporate governance, corporate social responsibility, innovation, training, environment management, ecological leadership and business leadership. They provide not only worldwide recognition and prestige but a competitive advantage in driving business in this tumultuous world. Leadership Awards are determined through nomination.

 

Sourced From: Adfactors Public Relations Pvt Ltd

  

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