Microsoft Corporation India Pvt. Ltd., today announced aggressive geographical plans to strengthen its presence in India. It is slated to open offices in 6 additional cities in India. This would take its presence to thirteen cities, up from the existing seven cities. The expansion strategy will include establishing a direct sales infrastructure, broadening partner eco system and market education initiatives and programs. With an enhanced presence Microsoft will enable the small and mid market organizations to easily access a comprehensive portfolio of its products & services, faster deployment of customized solutions and increased support from both Microsoft and its partners. The cities where offices are in the process of being opened are Ahmedabad, Indore, Nagpur, Chandigarh Cochin, and Coimbatore.  

The expansion plan is in keeping with Microsoft’s vision to empower a broad section of small and mid market organizations understand better, the role which technology can play in driving growth and competitiveness, of  the local industry ,in the local and global arena.  The direct team in each city will be supported by respective regional branchs for deeper functional expertise as per Microsoft’s Hub and Spoke model. Microsoft will also forge relationships with Industry Associations in each city to understand and address local business challenges.

Announcing the geo expansion plan Neelam Dhawan MD, Microsoft India said, “Small and Medium Businesses are playing a key role in driving India’s growth. We remain committed to help them utilize technology for empowering their people; address consumer needs better and streamline their businesses. Our presence in these cities will achieve this much more effectively”.

Under the geo expansion plan Microsoft will work with broad channel partners to impart information on Microsoft products and licensing to serve IT needs of the business customers in the territory. Microsoft also aims at catalyzing its ISV partners to provide localized solutions for the market. Elaborating on the geo expansion plans Rajeev Mittal, Group Director, Small and Mid Market Solutions and Partner said, “Our partners have been providing solutions and services to the customers in a lot of these cities already. We believe that being present there physically will help our partners provide better solutions, services and support and faster turnaround time. Our direct presence will also instill confidence in our existing and potential customers.”

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