As a part of its business strategy to penetrate deeper into the new and existing markets, the forever young brand McDonald’s introduced Happy Price Menu at Rs.20/- in the year 2004 in India. This ‘value for money’ proposition has been well accepted by the discerning customers. The communication towards this proposition has graduated over the years, but the Happy Price Menu platform has been consistent.

In the pursuit of reinforcing its value proposition, McDonald’s India has unveiled its new campaign titled ‘‘Aap ke Zamaane Mein, Baap Ke Zamaane Ke Daam’ for its Happy Price Menu. The campaign led by the television commercials shot in three renditions showcase Bollywood’s famous dad-son duos where it accentuates the message of enjoying the tongue tingling taste of the Happy Price Menu comprising of McAloo Tikki™ Burger, Pizza McPuff™, Ice Tea and Small Soft Serve which is comparable to the yester years. Irrespective of the variance in prices of its key ingredients, the Happy Price Menu has been retained at Rs.20/- price point for the last 4 years.

It is the commitment to its customers towards providing the quality food and friendly service in a clean and vibrant environment at value for money which ensures that McDonald’s continues to delight every customer every time.

McDonald’s India would be promoting this new campaign with a 360° marketing strategy to reach to the consumers where it would include a mix of mediums outdoor hoardings, shop fronts on restaurant entrances, tray-mats in all restaurants, radio spots, flier distribution, PR and animated viral communication for online users. 

Sourced From: Corporate Voice|Weber Shandwick