Mauj Telecom, India's leading wireless solutions provider, today, announced the launch of ‘mPremiere’, a Java application that gets you closer to the movie like never before. It introduces you to the characters of the movie, and allows you to preview exclusive and exhaustive range of Bollywood content on your mobile and directly download it through the application.

Exclusive wireless Bollywood content, such as ringtones, wallpapers, themes, colour logos, animation, dialogues, video ringtones and movie-based games will be available with all Indian cellular operators.

‘Kabhi Alvida Na Kehna’ is the first blockbuster that will premiere on mPremiere. Get to know your favourite stars. Know Karan Johar’s take on the movie. Listen to special dialogues of the movie. Watch the promo or listen to the voice preview on ‘Mauj Talk’. Download your favourite content. All at the click of a button!

Mauj Telecom has also introduced one-touch connectivity to Mauj's voice portal 5057007. With this the user can listen to a voice promo, groove to the songs of the movie, dedicate a song to a friend, listen to the stars speak about the movie and their roles and do lots more.

Also, the user can download exciting movie-based games and can enact the role of the lead character of the movie. In case of KANK one can play Dev, in sync with his role in the film. The game is compatible with all Nokia, Samsung, Motorola and Sony Ericsson handsets.

On the occasion of the tie-up, Mr. Dippak Khurana, Regional Head India Far East, Mauj Telecom, said, “Bollywood remains the most popular source of entertainment in India, and hence we are working with film production houses, music companies as well as cellular operators to bring more and more Bollywood content and new products on to mobile phones. We are extremely excited to be the first in India to launch something like mPremiere, and looking forward to tie up with more blockbusters henceforth. This tie-up with KANK is an apt vehicle to drive our objective. This initiative further proves that Mauj is at the forefront of producing quality wireless content and applications.”

Sourced From: Perfect Relations Limited