Car market leader Maruti Udyog today launched SX4 sedan, a bold, muscular and feature-packed car, powered by the global M-series engine and built on a brand new platform.

SX4 sedan is the second global car, after the Swift, from Suzuki Motor Corporation, the parent company of Maruti Udyog. SX4 Sedan is making its debut in India, before being launched in Europe and Japan.

Speaking at the launch Mr. Jagdish Khattar, Managing Director & CEO, Maruti Udyog, said “SX4 sedan is just the right car with which Maruti Udyog can reinforce its presence in the A3 segment and enhance its leadership”.

He added: “The large number of customers who bought our compact cars 4-5 years ago, and also Esteem and Baleno customers, will now choose the SX4 as the next upgrade option. Besides, people who like to own a Maruti Suzuki car, but were considering moving to competitors because we did not offer an A3 segment car of their choice, will now choose the SX4 sedan”.

The SX4 sedan is being launched soon after Maruti Udyog has completed its best year ever (2006-07) in terms of sales, financials, investment milestones and model launches.

All the company’s three new launches last year – WagonR Duo, Zen Estilo and Swift Diesel --- achieved record success.

Global car with Global Engine

The SX4 sedan is fitted with an advanced M series engine.  The M-series represents the future of Suzuki’s engine technology. It is designed to be compliant to Euro 4 and Euro 5 norms in future. Suzuki has developed this engine by picking up the best features of the engine series used so far in Suzuki vehicles and incorporating them in this latest series.

The 4-valve, 1.6 liter engine will produce a maximum power of 102 bhp @5500 rpm. The engine also has a high torque of 145Nm @4200 rpm, which makes driving comfortable.

Xtra large

The SX4 sedan is the tallest, widest and the longest car in its class. It comes with the widest tyres, and a boot space of 505 liters.This ground clearance of 190mm is the highest in A3 segment in the country.

Feature packed sedan

SX4 sedan is equipped with features that impart aesthetics, status, convenience and safety. It offers a music system integrated with the dashboard, with audio control on the steering wheels. In addition, auto climate control system provides comfort and convenience. The antenna is embedded in the glass, further enhancing aesthetics of the car. An illuminated key insert and variable instrument illumination are among the other unique features of the SX4 sedan.

The SX4 sedan is available in two variants: Vxi and Zxi. In addition, Zxi comes with the option of a leather pack comprising leather seats, leather steering cover and leather door trims. The SX4 is available in seven vibrant colours.

The “S” in “SX4” stands for Sport. “X” denotes RelaX. “4” denotes 4-seasons drive.

Safety

The SX4 sedan is fitted with safety features like ABS, EBD and Dual SRS airbags. It also has front and rear side door impact beams. Safety is enhanced through seat belt pre-tensioners and force limiters .

In the internal EURO NCAP testing, the SX4 sedan has got a high rating of 4.

The upright, theater seating in SX4 sedan provides better visibility.

The immobilizer, a state-of-the-art anti theft device, has also been installed in the SX4 sedan.

SX4 sedan and Maruti engineers

The localization level of SX4 sedan is 79%. Maruti’s engineers have contributed in making the car suitable for Indian conditions, especially in critical areas like suspension tuning, ground clearance, engine tuning and seat comfort. Interiors have been toned to the taste of Indian customers.

The SX4 sedan will be manufactured at Maruti Udyog’s state-of-the-art manufacturing facility at Manesar, which was formally inaugurated in February 2007.

Suzuki Motor Corporation and SX4 Sedan

The SX4 Sedan is a significant model for Suzuki Motor Corporation as well, as the company evolves from being the leading mini car maker in the world, to a complete car maker.

Recent Suzuki cars, including the Swift and now the SX4, come with a more aggressive, curvy and bold design. The European design influence is clearly evident. This is a deliberate shift from the staid and straight lines, traditionally seen in Suzuki models.

Alongside the conscious shift in product design, Suzuki has taken other initiatives in its evolution, including entering the World Rally Championship.

It has also embarked on developing “global cars” like Swift and SX4 which, while exuding an international and contemporary feel, are tuned to domestic requirements of individual markets.

Price

The SX4 Sedan has been priced aggressively as an introductory offer.

Sourced From: Maruti Udyog