Nov 12, 2012 12:49 PM IST | Source:

What's your pick this diwali: Gold ETF, coins or jewellery?

If industry experts are to be believed—the precious yellow metal is likely to breach the Rs 32,000 mark for 10 gms at the onset of Dhanteras, which is considered very auspicious for buying gold and is the first day of the five-day festival of Diwali, which is associated with wealth and gifting.

Moneycontrol Bureau

Its that time of the year when Indians indulge in gold shopping. If industry experts are to be believed--the precious yellow metal is likely to hit the Rs 32,000 mark for 10 gms at the onset of Dhanteras, which is considered very auspicious for buying gold. It is also the first day of the five day Diwali fest and is associated with wealth and gifting.

Recent trend suggests there is certainly a revival in gold demand after months of lackluster sales

Whether it be gold exchange traded funds (ETF), gold coins or jewellery--all are dazzling this diwali in terms of sale.

Check out how gold is faring in each segment depending on each one's budget this Diwali

Gold ETF which is treated like a stock, and its price movement is meant to correspond to the price of physical gold has of late witnessed an uptick in demand. In fact the exchanges will hold a special trading session this Sunday for gold ETFs to mark  Dhanteras.

Lakshmi Iyer, head-fixed income and product at Kotak Mahindra said that, recent trends suggest that investors are bullish on buying gold ETF after President Barack Obama's victory,  investors believe that there will be more quantitative policy easing from the Federal Reserve and Dhanteras coinsides with this development.

She further added, "The robustness of an investment portfolio plays a significant role in the achievement of goals. Among asset classes, gold is considered the most robust as it counters the effects of inflation and exchange rate fluctuations."

Also, it makes more sense to invest in gold during the festive season because gold has delivered 29% annualized returns when compared with equity which has delivered around 3% returns in the past five years.

Chirag Mehta, gold fund manager at Quantum Mutual Fund added that Indians buy gold for its virtue as an investment. Traditionally, Indians have been buyers of gold to counter inflation and this Dhanteras is no different. He further said that even globally gold buying has picked up quite well post Obama re-elected Presidnet second time in a row.

Like other industry watchers, Ashok Mittal, CEO Emkay Commidities is also bullish. He told CNBC-TV18 that gold demand on the festival season will continue from India. Also international prices are expected to remain strong. " I think Rs 31,300 is a support. It is a good buying level, keeping a stop loss around Rs 31,150. On the higher side we expect Rs 31,600-31,700 as the target," he estimated.

Simultaneously, online gold shopping has picked up well this season. Gitanjali Ltd, which recently launched its ecommerce venture has seen over 2000 transactions and expects overall sales to go up atleast 40%, YoY due to more and more customers preferring to buy branded jewellery online.

Rajiv Joshi, vice-president, eGitanjali said that the company has witnessed a good spurt in sales for coins, small jewellery this month and he expects 30- 40 per cent growth in revenue this year.

There is one more trend which has picked up pretty well and that is one-gram and half-gram jewellery shopping. Bhima Siroyalal Jewellers at Zaveri Bazar has stocked up one gram and half gram gold jewellery for customers with a small budget, "Customers prefer buying gold at less price and hence we have introduced various attractive schemes with an aim to lure customers during this season. We are witnessing improved footfalls since this week," says Uttamchand, the proprietor of the shop.

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