Marico Industries on a growth spree!

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Marico Industries on a growth spree!

Marico Industries has come a long way from just being an oil and edible oil company. Not only has it expanded domestically, but it has also spread its wings internationally. Moneycontrol takes a look at the various aspects of this growing FMCG player.

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Marico Industries is definitely one of the companies in the limelight in the FMCG sector now. It has emerged as a strong company in the FMCG space, it has indeed come a long way from just being an oil and edible oil company. Not only has it expanded domestically, but it has also spread its wings internationally. It is rapidly growing and has also entered newer segments like beauty, skin care and soaps.

Moneycontrol takes a look at the various aspects of this growing FMCG player.

Brands under Marico:

Parachute, undoubtedly is the company's flagship brand, does not have many close competitors. The company has, over the years, come out with many variations in this brand alone. The other major brands include Saffola, Sweekar, Mediker, Revive, Shanti Amla and Sundari. It has forayed into the beauty and skin business in a big way through Kaya Skin Clinics. In just over 2 years, Kaya now spans 42 clinics in 14 Indian cities, in addition to the 2 in Dubai.

The reach of its brands in the Gulf as well as Bangladesh is significant, and has contributed greatly in the company's profits. Marico also acquired Nihar in February 2006. Its growth numbers in Q1FY07 have been higher due to the acquisition of Nihar.

In the baby oil segment, the company launched the 'Sparsh' brand in May '2006 across the entire nation. It also added 'Parachute Advanced Hair Perfect' moisturiser in its prototypes. Other new launches include 'Therapie'- a herbal oil and 'Saffola Atta Mix.'

Twinkle Saraf of Angel Stock Broking, who tracks the FMCG sector closely believes that Marico has a very positive business model, and that Nihar's acquisition did good for the company in Q1FY07.

She says, "Marico has seen 24% growth post the acquisition of Nihar, the company's margins have definitely been complemented by Nihar."

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