MakeMyTrip.com accomplishes another industry-first

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MakeMyTrip.com , India's first and only comprehensive online travel site with real time booking for flights, hotels, holidays and cars, has added another industry-first to its credit. A new algorithm developed at MakeMyTrip internally supports a first-of-its-kind search matrix making this the only web-site in India that enables users to exercise their choice more optimally and effectively. The new Hotel tool-bar on the home page narrows the search options for hotels on the basis of both price range and star categories and displays it in a convenient matrix-view.

 

Sharing more on this initiative, Mr. Sachin Bhatia, Co - founder and Chief Marketing Officer at MakeMyTrip.com said, "At MakeMyTrip we use cutting-edge innovation across business processes to constantly enhance the customer's experience with the web-site. We've identified Online Hotel Bookings as a high-growth category and have created a unique search matrix for this section to assist customers to make their choice in the simplest and shortest manner. The credit goes to the relentless focus of our team of software developers who successfully replicated a feature we had earlier pioneered for the flights section."

 

As per the July 2007 figures circulated by Comscore, a leading US-based Internet research company, MakeMyTrip.com has been rated as the tenth most-visited web-site in India, with 3.5 million unique hits. It is also the most-visited travel website in India, ahead of Cleartrip.com , Yatra.com , Air Deccan and IRCTC.co .in among others. 

 

Sourced From: Vox Public Relations