Celebrating the spirit of freedom, Mahindra & Mahindra Limited, the No. 1 tractor manufacturer in the country, today flagged off the Mahindra Swatantrata Mahotsav - a week-long program that presents the farmer with a host of benefits, such as 0% interest scheme on loans, exchange of old tractors, labour free service and health check-up camps for farmers. The benefits will be offered between 13^th and 19^th August, 2007 at Mahindra Tractor dealerships across the country.

Commenting on the occasion, Mr. Avinash Patankar, Sr Vice President Sales and Channel Development, Farm Equipment Sector, M&M said, "Swatantrata Mahotsav' acknowledges and celebrates the importance of the Indian farmer and agriculture in shaping the future of the Indian economy. Over the past six decades, Mahindra has been able to build a huge customer base of over 12 lakh customers by focusing on customer-centric initiatives and designing its products, services and offerings, in consonance with the farmer's needs. Swatantrata Mahotsav is another customer-centric initiative that will bring smiles on the faces of the farmers. We firmly believe that an independent farmer is the true identity of Indian Independence."

This is part of Mahindra Tractors innovative and customer centric approach, which has enabled it to sustain its leadership position for more than two decades. 

On the 60^th anniversary of the country's independence, Mahindra & Mahindra Limited extends its unique 'Jai Jawaan se Jai Kisaan' rehabilitation scheme for the brave soldiers of the country. Under this scheme, Mahindra tractors will be made available at attractive prices across Mahindra Tractor dealerships to soldiers of the Indian Armed Forces.

Sourced From: Adfactors Public Relations Pvt Ltd