Mahindra lends support to AIDS outreach adventure rally

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Mahindra lends support to AIDS outreach adventure rally

Mahindra & Mahindra Ltd., one of India’s leading auto brands, is lending support to an AIDS outreach adventure rally, a unique initiative organized by INS Viraat, the largest ship of the Indian Navy, to promote AIDS awareness in the country.

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Mahindra & Mahindra Ltd., one of India's leading auto brands, is lending support to an AIDS outreach adventure rally, a unique initiative organized by INS Viraat, the largest ship of the Indian Navy, to promote AIDS awareness in the country.

The Mahindra Scorpio has been long associated with challenging rallies and the spirit of adventure. A rugged and stylish vehicle, the Scorpio is the vehicle of choice for INS Viraat to spread AIDS awareness across the country. Mahindra has provided two Scorpio Getaway vehicles and one Scorpio VLX (with mHawk engine) for the duration of the rally.

"We are extremely pleased to support such a noble cause. We need more initiatives like this rally, as they go a long way in making people aware of the dangers of AIDS. In the past, too, Mahindra has joined the fight against AIDS. In 2007, we launched an AIDS awareness drive in Nashik, where our Scorpio is manufactured. As part of the ongoing drive, we are organizing a series of seminars, road shows and awareness camps at schools, colleges and plants," said Mr. Vivek Nayer, Vice President - Marketing, Auto Sector, M&M Ltd.

A team comprising 17 officers and 12 men, including two medical specialists, will participate in the rally. The rally will leave from the Naval Dockyard in Mumbai on March 29 and travel through Maharashtra, Gujarat, Rajasthan, Uttaranchal and Madhya Pradesh, before returning to Mumbai on April 17. Vice Admiral J S Bedi, Flag Officer Commanding-in-Chief, Western Naval Command, will flag off the rally. The convoy will cover a distance of approximately 5,000 km and the team will interact with the local population at each stage of the journey. AIDS outreach activities will also be conducted with participants distributing educational material on AIDS and its prevention. 

Sourced From: Adfactors Public Relations Pvt Ltd