Mahindra launches Scorpio Lx

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Mahindra & Mahindra , India's leading manufacturer of utility vehicles, announced the launch of the new Scorpio Lx . The new entrant in the Scorpio stable offers customers a great entry level CRDe SUV with features that are among the best in its segment.

 

This feature packed vehicle comes at a competitive price of Rs. 6.96 lakh (ex showroom Navi Mumbai).

 

Mr. Vivek Nayer, VP, Marketing, Automotive Sector, M&M, said, "The Scorpio continues to score best in class performance with each passing month. The Scorpio Lx widens the Scorpio bandwidth and answers the growing customer demand for an entry level CRDe with features that enhance the value proposition."

 

The All New Scorpio is India's most successful SUV brand and is part of Mahindra's international fleet. It continues to ratchet up its customer centric offering with new variants.

 

"The Scorpio Lx is yet another product being introduced based on feedback from potential customers and this therefore will increase the brand penetration of the Scorpio," Mr. Nayer added.

 

The Scorpio continues to set milestones. recently it entered the portals of 'Olympic' brand category. Scorpio is the only four-wheeler in its class in India to have achieved this, which speaks volumes of the customers' faith in the brand. A recent brand equity study conducted by IMRB International, ranked the Scorpio in the highest level of its construct, the 'Olympic' category. An Olympic brand is one that is "well known, well loved and has a large core following". 

 

Sourced From: Adfactors Public Relations Pvt Ltd