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Mahindra launches Pik-Up in Australia
Published on Wed, Jun 06, 2007 at 15:20   |  Updated at Wed, Jun 06, 2007 at 17:57  |  Source : Moneycontrol.com

Mahindra & Mahindra, a leading Indian automotive company with a growing global presence, announced the launch of the highly anticipated utility vehicle Mahindra Pik-Up in Australia in partnership with TMI Pacific.

 


The Pik-Up from Mahindra signals a rugged and value for money offer that the market has shown much interest in to date. It has a 2.5l common rail turbo diesel engine which meets Euro 4 emission standards. The vehicle produces 79kW of power and 247Nm of torque, and will be available in single or dual cab to Australian buyers from June.   

 

Dr. Pawan Goenka, President, Automotive Sector, M&M, said, “The Mahindra Pik-Up is of a special pedigree in the Mahindra stable. It was the first Indian vehicle in its segment to be unveiled in a global market. The Australia launch is one more milestone, as it marks an entry into another continent for the vehicle. Our dream is to be a household name in this country by providing world-class value for money products that cater to local needs and aspirations. As many across the globe have discovered, Australians will also find that the Mahindra Pik-Up will fulfill their demand for quality at a value for money price.”

 

Pravin Shah, Executive Vice President, Automotive Sector, and in-charge of International Operations, M&M Ltd., said “The Mahindra Pik-Up is a powerful set of wheels and reinforces Mahindra’s technology-driven product range for global customers. Its state-of-the-art external and internal features are based on customer needs our research has identified.  We consider it an honour to be presenting our Pik-Up to Australian customers, who are known to be amongst the most demanding in the world. We are confident that TMI Pacific, with their experience in the auto business are extremely capable of making this happen.”

 

TMI Pacific is an arm of Sydney’s Tynan Motor Group, which is associated with marquee names of the global auto space including Mercedes-Benz, Mitsubishi, Suzuki, Honda, Chrysler, Jeep, Dodge, Hyundai, Subaru and Kia.

 

The Chairman of TMI Pacific and the Tynan Motor Group of companies, Michael Tynan said, “We have been in the auto business for more than 40 years and have built a name in the market based on integrity and trust.  I’m so pleased with this new initiative, which has me just as excited as I was starting this company so long ago.  Our business partner M&M is a perfect fit with values that has stood the test of time for more than 60 years in its home market.  

 

“As per our initial plans, we have secured 10 dealers for the Mahindra Pik-Up in NSW, and anticipate a complete national roll out with a network of 50 dealers by the middle of next year.  TMI Pacific, which will operate from a newly acquired 15,000m2 head office in Sutherland, will be dedicated to servicing the Australian market with all after-market services, spare parts distribution and technical training of specialists.

 

“Our thorough market testing in tough and rugged conditions has ensured that the vehicle will deliver on the expectations of the Australian driver.  We feel that the vehicle will strongly appeal to rural consumers and tradesmen, however, its large tray, price and cabin size especially in the four door, will also appeal to sportspeople and families.  On that basis we have no doubt that we’ll be able to fulfill our initial projection of 600 units sold in the first year,” says Tynan.

 

The Pik-Up range from the Mahindra: For work and for pleasure

 

The Pik-Up from Mahindra is designed to deliver great performance and power that makes tough work easy.  The vehicle, which is derived from the Mahindra SUV range, comes with the style and comfort of the SUV, with ample interior space and cargo capacity.  It also comes with a 3 year 100,000km warranty and 12 month roadside assist.

 

Design & Features

 

The Mahindra Pik-Up is available with either two or four wheel drive; both in single and dual cab versions, and is the result of extensive research and development to provide a vehicle that will thrive in Australian conditions.

 

The design focus of the Mahindra Pik-Up has been around providing maximum utility and comfort to the consumer through its class-leading load tray dimensions with a 1.725 m³ of double-walled tray for the single cab, and 1.125m³ for the double cab.  The cargo bed is both large and strong with double-wall construction for increased durability and protection. The Mahindra Pik-Up has expansive dimensions, with a length of 5098 mm, width of 1770 mm and height of 1942 mm, offering a roomy interior, in particular excellent rear leg room and interior height. Side profile is distinguished by side steps which are fitted as standard equipment. 

 

There are ample storage spaces within the spacious interior. Standard features include limited slip differentials on both two and four wheel drive models, air-conditioning, four-wheel drive electrically engaged and automatic hub locks, power steering, power windows, remote central locking and standard sound system with full CD / MP3 player and radio, USB port and an SD card port that allows one to listen to music from a pen-drive or CD cards.  Tilt steering, foot steps, fog lights, front and rear demisters are also standard. The instrument cluster has a contemporary look with all controls designed with ease of access and operation in mind.  For security purposes, the Mahindra Pik-Up is fitted with an alarm and immobilizer, and offers keyless entry as standard equipment.

 

Performance

 

All four Mahindra Pik-Up models have a 2.5l inter-cooled common rail turbo-charged diesel engine, designed in collaboration with AVL, Austria – global leaders in power train systems and engine design.  The combination of 79 kW at 3800 rpm and 247Nm of torque at 1800 rpm, makes the Mahindra Pik-Up ideally suited for farmers, tradesmen, for commercial applications, within light industries and for recreational use.  Although a hard-working vehicle, it meets the Euro IV emission standard which makes it more environmentally friendly. In addition, the diesel engine offers lower running costs.  Fuel consumption to ADR 81/0 is 9.9l/100kms for all models.

 

It has ventilated disc brakes in the front and drums in the rear.  It has independent front torsion bar suspension and an anti-roll bar.  Rear suspension is progressive rate leaf springs and hydraulic shock absorbers.

 

All models make have a five-speed manual gearbox.  Off-road driving is considerably enhanced by the 210 mm ground clearance and electronics that allow you to swap to the 4 x 4 mode with a turn of a switch whilst moving. 

 

Sourced From: Adfactors Public Relations Pvt Ltd

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