Mahindra launches new Xylo; price raised up to Rs 15,000

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Mahindra launches new Xylo; price raised up to Rs 15,000

Utility vehicle maker Mahindra & Mahindra has given its Xylo MPV (multi purpose vehicle) a facelift after three years, its sixth new launch this fiscal. The new Xylo, priced up to Rs 15,000 more than the outgoing model, will take on Toyota Innova, which also got a facelift last month.

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Utility vehicle maker Mahindra & Mahindra has given its Xylo MPV (multi purpose vehicle) a facelift after three years, its sixth new launch this fiscal. The new Xylo, priced up to Rs 15,000 more than the outgoing model, will take on Toyota Innova, which also got a facelift last month.

The new Xylo is priced in Rs 7.37-10.25 lakh ex-showroom in Delhi and Rs 7.07-9.89 lakh ex-showroom in Thane.

The Xylo is being launched in Delhi, Maharashtra, Uttar Pradesh, Bihar, West Bengal, Rajasthan, Gujarat, Punjab and Andhra Pradesh among a few other states from Wednesday. Depending on the response in these markets the company will launch it in rest of India, officials said Wednesday.

M&M has sold 90,000 units of Xylo since it was launched in Jan 2009 and it has 27% market share in the MPV segment, second behind Toyota Innova.

The new Xylo will be available in five variants, with the top-end E9 coming with the mHawk engine from the Scorpio SUV. That apart, the new Xylo has over 50 style changes and features like new front facia with redesigned headlamps, grill and bumper, pronounced wheel arches, roof rails, Italian leather upholstery and new centre console among other things.

The top-end version is cheaper by Rs 3 lakh than the Innova, and will also feature voice command technology, which will allow customers to control over 30 features in the Xylo by voice, M&M said.

The company spent under Rs 50 crore towards development of the new Xylo, said B Bhaumik, Senior VP - Head of Product Development, Auto Division.

"The new Xylo's external and internal features were chiseled on the template of changing customer needs, taking its sedan plus positioning to the next level in terms of style, space, convenience and comfort," M&M said.

The Xylo will be manufactured at the company's plant in Nashik. The plant has a capacity to roll out 90,000 units per year and the production will be divided between the Xylo and Scorpio, depending on the demand, said Vivek Nayar, Senior VP - Marketing, Automotive Division.

M&M plans to export the Xylo to right-hand-drive markets, like South Africa.

It will also launch the sub-four meter Mini Xylo before Diwali this year, Bhaumik said.

He refused to give exact details of the investment that M&M has made in developing the Mini Xylo, only saying it had been "significant." He said the voice command technology was expandable to M&M's other models, but it would depend on customer response, Bhaumik said.

M&M shares closed down 0.4% at Rs 686.95 on NSE on Wednesday. The company had reported bigger-than-expected 10% drop in net profit on Tuesday due to high input costs, although raw material costs were better than analysts' forecasts.

Nachiket Kelkar
nachiket.kelkar@network18online.com