Mahindra & Mahindra Ltd. (M&M), one of India’s leading auto brands, has announced that its popular Bolero SUV has sold a record 50,000 units in 2007-08. The Bolero is the first brand in the SUV/UV/MPV category to cross 50,000 units in one year and India’s leading SUV brand for two years in a row.

“With its stylish appeal and rugged nature, the Mahindra Bolero has emerged as the clear favourite amongst SUV enthusiasts across the country since its launch eight years ago. The fact that it is the first brand in the SUV/UV/MPV category to notch up sales of more than 50,000 units in a single year is also a clear validation of our customer centric approach to business. Today, the Bolero is perceived as a stylish but affordable SUV which caters to different customer needs and takes on all kinds of terrain with ease,” said Mr. Vivek Nayer, Vice President – Marketing, Auto Sector, Mahindra and Mahindra Ltd.

Since its launch in June 2000, the Bolero has evolved over the years, incorporating a host of features and aesthetics which match the evolving lifestyle aspirations of Indian consumers. In 2007, M&M launched the New Bolero which offered a bold new style, greater comfort and conveniences. In January 2008, Mahindra also introduced the Bolero Special Edition, a limited edition of India’s most popular SUV with exciting new features for the young urban customer.

Sourced From: Adfactors Public Relations Pvt Ltd