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The MAA Group has opted to fully buy back the majority equity stake in Draft Worldwide India Pvt Ltd, the Bangalore headquartered direct marketing and direct response company, from Interpublic Group-owned Draft, Inc. With this buy-back, the MAA Group will now hold 100% of the equity in Draft Worldwide India. The name of the latter agency will change to reflect the change in ownership. The Company will now be called "Sabre Marketing Services Pvt Ltd"

 

Mr. Bunty Peerbhoy, Chairman of the MAA Group who, in 2004, was vested with management supervision of the company in India by Draft, said "With a booming economy and a very competitive market-place in India, corporations are compelled to adopt specialized marketing tools. Direct marketing is poised for rapid growth and we are investing for consolidating our growth."

 

Commenting on the buyback, David Florence of Draft said "We wish MAA well in the future and thank our partners for their close collaboration over the last ten years"

 

The MAA Group consists of several specialized marketing services companies: Corporate Voice Weber Shandwick Pvt Ltd for public Relations, RAMMS for retail and merchandising, Sirius Communications for print and production, and MAA Bozell for advertising and integrated communications.

 

Sourced From: Corporate VoiceIWeber Shandwick