Lure of the pink Re: Revision of Sec 377 ups biz worldwide

Gay Bombay head Vikram Doctor insists media and activists are hyping up this market. "The parties don't make that much money. And you can't just say 'the power of the pink rupee' because then you assume it is a uniform market." But Doctor acknowledges that there are profitable LGBT businesses, such as Azaad Bazaar, which he says is an example that "small niche markets are possible". He also emphasises that the most profitable businesses are actually the "unglamorous" ones.

One of these is the business of making babies. Doctor gives the example of iwannagetpreganant.com , an LGBT-friendly Web site and clinic that caters to foreign gay couples who are interested in having children.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If the Supreme Court upholds the High court ruling, the scope for financial services will also be huge. For example, many gay couples will want joint home loans and health insurance.

Some LGBT business models have not yet been proven, such as gay tourism, like Indjapink in Delhi, gay accommodations, like Bangalore Rooms in Karnataka, and film festivals targeting the LGBT community. Gay activists attribute this to the fact that people are still coming to terms with the decriminalisation of homosexuality. 

And many states will continue to put LGBT consumers in the back seat. In tourism, and other industries, the LGBT market is certainly a fledgling one. But it's clear the pink rupee shouldn't be overlooked.