Look beyond bottomline: Sri Sri Ravi Shankar to India Inc

Nifty BSE | NSE 10/02/12 Are Mutual Funds betting on Nifty?

Put your money where your mouth is - that's Sri Sri Ravi Shankar 's message to corporate India. It's time to be socially responsive and not just talk about it, says the founder of Art of Living , reports CNBC-TV18's Bushra Bhushan.

 

"Take social projects to Naxal effected areas. 212 districts are hit by Naxal violence, no industries want to go there," said Sri Sri Ravi Shankar, Founder, Art of Living.

 

Look beyond the bottomline- that's Sri Sri Ravi Shankar's message to India Inc in the new year. It's not just sage advice, his organisation, the Art of Living itself has undertaken developmental activities in over 500 villages including some Naxal prone districts in West Bengal. Working extensively on educational and vocational training for farmers and their families, he believes Corprate India can play a critical role in bridging the urban rural gap.

 

Sri Sri Ravi Shankar said, "Integrate the farmer. Let there be social justice for all."

 

So what does the guru of spirituality think of some good old retail therapy! He's never visited a mall but believes orgainsed retail can give farmers a new deal. Improving the lot of India's farming community, he believes is the cure for violence and stress. Is Mayawati listening?