The campaign kick started with the launch of first Hindi Business Newspaper in the country, with a multi media campaign in February’08. Currently Hindi Business Standard has a print run of 1,20,000 copies.

With substantial investments planned across media, the Lintas Media Group team is actively working along with the Business Standard team to hasten the success of this launch.

Confirming the development, N P Sathyamurthy, Joint President of Lintas Media Group opined that “Increased social mobility, hunger for information and demanding social justice to grab economic opportunity are the new markers of the changes in consumer India. These rapid changes have created the demand for Business dailies in different languages, targeting mid strata of readers in metros and top strata of readers beyond Metros. This product innovation coupled with the pedigree of crisp and relevant reporting of business news will make sure that Business Standard succeeds in this new endeavour. We are delighted to partner them in this exciting project”.

Lowe has been given the mandate of creative duties. 

Sourced From: Coffee Communication Solutions