Kotak Life launches Sukhi Jeevan

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Kotak Mahindra Old Mutual Life Insurance Limited (Kotak Life Insurance), one of the fastest growing insurance companies in India, today announced the launch of 'Sukhi Jeevan', a customer-friendly long-term savings and protection life insurance plan. With attractive features like ease of application and regular bonuses, 'Sukhi Jeevan' is aimed at providing simple, hassle-free and affordable insurance to semi-urban and rural customers, especially those who have had none or very little access to organized financial services.

 

A "comprehensive financial plan" designed to cater to the varying needs of savings (creation of a lump sum corpus) and protection (life Insurance) over the life cycle of an individual, this new innovation from Kotak Life Insurance is primarily targeted at semi-urban and rural consumers in the age group of 0 to 60 years.

 

Sukhi Jeevan is an innovative reversionary bonus insurance-cum-investment endowment plan, ideal for those who want to save up for the future while getting insured in a hassle-free manner. The product has been tailor made to suit the requirements of the rural population with special emphasis on product simplicity and ease of documentation. There are no medicals to be done and the customer has to fill only a simple proposal form.

 

Speaking on the occasion, Mr. Gaurang Shah, Managing Director, Kotak Life Insurance, said, "We have consistently enhanced our product range to meet the varying needs of our customers. This new plan fits beautifully into our products basket and we will use it to offer the right combination of insurance solutions for the customer. Sukhi Jeevan, aimed at providing hassle-free insurance to our customers, has been devised to address one's changing needs at every step of life, be it saving for kids or retirement. It helps customers prepare for important milestones and, most importantly, it also ensures that the family is secure in the event of harsh misfortunes."

 

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