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Kodak in talks with retail majors for Express counters
Kodak India is planning to set up its Kodak Express counters within the premises of big retailers such as Big Bazaar and Reliance Digital. Exploring various formats with the modern trade, the camera company is currently negotiating with a couple of them to launch its branded outlets within the stores.
Mumbai, Nov. 2: Kodak India is planning to set up its Kodak Express counters within the premises of big retailers such as Big Bazaar and Reliance Digital. Exploring various formats with the modern trade, the camera company is currently negotiating with a couple of them to launch its branded outlets within the stores. In addition to its 1,700 franchise-run stand alone outlets, the imaging company is now tapping into big retail chains to expand its photofinishing services across the country.
Mr Ravi Karamcheti, Managing Director & Country Business Manager, Consumer Digital Group, Kodak India , told Business Line: "We are looking at creating multiple formats and are talking to a few retailers such as Reliance Digital and Big Bazaar. There would be variants created depending on the sq feet size of the stores. The purpose is to push our photo finishing services with modern trade formats."
In fact, Kodak is now in the process of experimenting its formats and has set up temporary kiosks with certain retailers. "We have a fair amount of learning from the modern trade and have set up kiosks over weekends to test out the concept," claims Mr Karamcheti.
Mr Ravi Karamcheti, Managing Director & Country Business Manager, Consumer Digital Group, 
