In an unprecedented move, KFC today became the world's first brand visible from outer space.
Measuring a record-breaking 87,500 square feet, KFC unveiled the new face for Colonel Sanders and marked the official debut of a massive global re-image campaign that will update 14,000-plus restaurants in over 80 countries over the next five years.
"KFC's new look contemporises one of the most recognized and cherished brand icons in the world and spans all visual elements from logo to restaurant design, advertising, packaging, uniforms and more. The Colonel is truly a global icon and we want everyone in the universe to see KFC's new look of the future", said Graham Allan, President of Yum Restaurants International.
The new logo depicts Colonel Sanders with his signature string tie, but replaces his classic white, button-down suit with a red apron."The apron symbolizes the home-style culinary heritage of the brand and reminds customers that KFC is always in the kitchen cooking delicious, high-quality, freshly prepared chicken by hand in the restaurants, just the way Colonel Sanders did fifty years ago" said Sandeep Kohli, MD of YUM! Restaurants Indian sub-continent.
"Whether it is Original Recipe™ or Zinger™, consumers around the world can always expect a delicious and unique taste with our chicken. They know KFC food excites the senses and that life tastes better with KFC" added Allan "This is why KFC is boldly going where no brand has gone before!"
