Jyothy Labs sees gross margins at 45% from laundry biz

Published on Thu, Nov 26, 2009 at 12:47 |  Source : CNBC-TV18

Updated at Fri, Nov 27, 2009 at 11:32  

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Ullas Kamath, Deputy Managing Director, Jyothy Laboratories

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In an interview with CNBC-TV18, Ullas Kamath Deputy Managing Director, Jyothy Laboratories , spoke about the latest happenings in his company and sector. Below is a verbatim transcript.

Q: Can you take us through what exactly you are doing with the laundry services segment and what kind of targets you could achieve hopefully by the end of the first year of operation there?

A: This is a laundry which for the first time anybody is doing at a corporate level in India. It is a world-class laundry at affordable price at the doorstep of every common man and this is what we are trying to target. We have already set up a pilot plant in Bangalore with an investment of about Rs 35 crore. It is a world-class facility with the world-class machinery, with the world-class people, delivering the world-class laundry presently which is not available in the country. The target in Bangalore alone in the first year of operation which I think by March 31, 2011-we should be targeting - about minimum of Rs 25 crore in the service industry. This is laundry alone apart from some big institutions we are targeting that could be additional sales. But from retail alone, I should be happy if I get about Rs 25 crore, which I am very optimistic about.

Q: How high margined is this business, what might it do to your blended margins?

A: In service industry generally these are all high-margin driven business but initially the start-up cost and the operational cost will be higher. I would say that in the first six months of operation, you will see higher operational cost but over a period of time, like in a second year, our margins should settle down around 45% at the gross level and net level maybe around 15% being very conservative because in service industry, always the margin side is higher than in the product category.

Q: Existing business itself is looking robust-you had a good Q2, what kind of target have you set out for the full year in terms of sales and profits?

A: Six months have been very good to us and we have grown the topline at about 35% and the bottomline by 56% and going forward, the trend looks similar to me. Rural is doing extremely well and Ujala has crossed more than 30 lakh retail outlets placement-unheard of in fast moving consumer goods (FMCG) industry. Going forward, I see the same trend continuing till March. That is a growth of about 38% topline and about 60% bottomline.

Q: What are your key brands like Ujala or Maxo exhibiting in terms of core volume growth?

A: Entire growth has come from volume because there is no maximum retail price (MRP) increase in the last twelve months and the entire growth has come from all the sectors and volume. The growth drivers for the last year have been Maxo which has grown more than 45% and the Exo which is a dish-wash segment in South India which we have rolled out nationally-that has been a growth driver for the last one quarter. But otherwise all the sectors are growing very steadily.

Q: Your Q2 margins were just a shed under 13%, given that you have not taken significant price increases at all, do you expect the company to maintain this 12.75% kind of margins going forward or to try and improve on it?

A: Yes, we will be able to improve because in the last quarter, the raw material prices when compared to the same period in the last year were at the peak-the crude was at USD 148 per barrel. So the September quarter has to be discounted to an extent that the price is settled down now and if you take half yearly when compared to the same six months period last year that is something which is achievable which we have grown by about 56% profit after tax (PAT) and topline growth has been 35%-that is achievable and sustainable definitely for the coming couple of years. We have increased the MRP. The profit is coming in basically because of complete cost cutting when the crude was the highest and also some of the key raw material prices have come down because of the impact on the petroleum prices that is the benefit to what we are reaping now.

Q: Who is your key competition right now in Ujala and Maxo, your two brands and what kind of market share do you currently hold for both?

A: As far as Ujala is concerned, I can confidently say that there is no competition as such because we have over 80% market share and the nearest competitor is at 3.1% and rest of the market share is shared over 250 people. Whereas for other products, it is a competition like any other FMCG business and we are fighting it hard at the market place. We are hardworking people and keep getting higher market share and we have improved a lot in household insecticides and also in dish-wash segment, month-after-month we are garnering little by market share. Today in household insecticides, i.e. in Maxo, we have a comfortable-around 25% market share and in rural India we are number one in mosquito repellant business.

In Exo we have over 20% market share i.e. from 0% to 20% in the last seven-eight years. But we are growing every year.

  

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