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Nov 28, 2011, 05.37 PM IST
JHS Svendgaard rallied as the company planned to resume export of tooth brushes. It had also closed a deal with Amway to sell the tooth brushes. The company hiked prices by the end of this quarter on account of increase in raw material based on the input material that it uses for each of the customers.
Managing director Nikhil Nanda said that the price increase for each of the customers is different. However, it is inline with the increases in the international market.
In the next quarter, JHS Svendgaard has been looking at reasonable growth because the export orders will get materialised within this month or early December and a part of which would start getting exported from the fourth quarter. "The numbers would flow in the fourth quarter for the exports," he told CNBC-TV18 in an interview.
The company signed up for Amway recently and has already started the supplies, so a part of the third quarter would have numbers of sales from Amway too. There will be a reasonable growth in Q3 and a substantial growth in Q4, Nanda explained.
About three years back, export used to be about 30-40% of the company’s overall revenue, which was at a much smaller base. Nanda further said that the company lost out on that front because of the fluctuating rupee going down to about Rs 52 per dollar levels.
Nanda pointed out that the company has signed up on the basis of the current dollar and has also hedged it. Going forward, in the next one year, the company is covered for the orders as well as for the dollars. "We are looking at generating at least 20-25% of our revenue from the export market," he clarified.
Also watch the accompanying video for Nanda's inverview to CNBC-TV18...
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