Jaquar & Co tie-up with AO Smith for mktg water heaters

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Jaquar & Company limited, today announced their exclusive strategic tie - up with AO Smith Water Products Company, a global leader in innovative technology and energy efficient solution based in USA. As part of the tie - up Jaquar, the brand that revolutionized the bath fittings industry in India will introduce an elite series in water heaters.

With this strategic tie up AO Smith Corporation a $2.3 billion company based in USA will be entering into the Indian market. The long term strategic alliance would enable Jaquar to provide the Indian consumer an access to the latest technology and top of the line product in the segment from the market leader while AO Smith would benefit from Jaquar's strong and efficient network spread of more than 2200 dealers across the country.

Speaking on the occasion, Mr. Rajesh Mehra- Director Marketing, Jaquar & Company Ltd said, "Jaquar has always been in tune with the changing customer tastes and preferences. This new alliance is reinforcement of our committment to company's philosophy of innovation, technological advancement, total quality and customer satisfaction the utmost priority."

Adding to his thoughts, Mr. Tamal Chaudhuri, National Sales & Marketing Manager, AO Smith said, "India holds a great potential and a huge market space. With this alliance the company is entering into Indian market and is set to offer its premium and technological advanced products to the Indian consumer. We are overwhelmed to partner with Jaquar, which is a brand to be reckoned with."

Jaquar which is a brand reckoned with innovation, total quality, state-of-the art and customer satisfaction will be launching two exclusive ranges of Geysers. The key features of the products are;

·         Increased life - The technologically advanced range will have a Blue Diamond Glass Coating formula, the best against corrosion, does not dissolve as quickly as other glass-lined tanks and therefore offers the best protection against premature tank failure.

·         Ideal for high rise apartments - The thicker steel inner tanks (23% stronger than stainless steel - in terms of metal) are certified upto 8 bar working pressure while others materials are certified for 3 bar working pressure [standard copper] or 6.5 bar [standard stainless steel]. Making them ideal for high rise apartments or even for bungalows where water pressure is high.

·         Energy Efficient Solution - Coming from the house of pioneers in energy efficient solution, AOS Jaquar products are better than the ISI requirements and are up to 21% more efficient insulation than competing products in India today. The elite series is backed with glass coated incoloy element that ensures reduced electricity bills and increases life of the heating element.

·         User Friendly - Digital Display, Utility meter, On/Off timer, Corded remote are other key features that make product a consumer's delight.

·         Changeable Decorative Front Panel (8 colours):To go with the ambience of each toilet or to your individual taste

The premium range will have the following added features as well, which will make them stand out among other; Anode Rod Protection, Multi function Safety Valve, Surface mounted Thermostat, Thermal Cutout. AOS Jaquar offers a four year warranty on exclusive Glass Coated Incoloy elements while the Standard Copper elements offered in India today come with a two year warranty. 

 

Sourced From: Sampark Public Relations Pvt Ltd