V-Mart will not get subscribed very well. It carries terrible baggage of Vishal Retail. People remember that experience and they will not forget it so easily. It was such a big howler. I think there is a family connection between the promoters as well. So, people will have that fresh in their memory. They will probably give it a pass. If valuations were terribly attractive people might have looked at that, says Udayan Mukherjee, managing editor, CNBC-TV18.
However, the valuations are not terribly attractive either. The only saving grace is some high-quality private investors have got into that issue. They got a placement and these are smart people. Let me clarify that it is not Rakesh Jhunjhunwala because the moment you say private investor, people think it is Rakesh. So, maybe there could be some element of interest, but in the current market environment I think a tough one to sell.