Intex makes a mark at IT Expo, Bhubaneshwar

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To further strengthen its presence in the Eastern region, Intex, amongst the fastest growing companies in IT hardware , Mobile Phones and Electronics, participated in one of popular annual IT exhibitions in the region - Bhubneshwar IT EXPO' 2008 organised at Exhibition Grounds in the city from Dec 26-31, 2008. More than 20 companies from both hardware & software sectors took part in the fair. Intex was the official computer peripheral partner at the expo.

 

The whole range of products in INTEX portfolio - Computer Peripherals, Desktop PCs, Notebooks, DVD Players & other networking products was put on display in 5 stalls. Four of Intex's major channel partners operating in the Orissa region - M/s. Shiva Computers, M/s. InfoZone, M/s. Music Bhawan, M/s. Nigama Infotech,  M/s. SA Infosys represented the company at the fair.

 

"BTL activities have a major share in our marketing strategies. Regional fairs, in turn, are one of the most important activities in BTL sphere. They are really instrumental in enhancing brand exposure at regional & town level and very helpful in analysing the trends and understanding of the end-user requirements which are so essential in today's scenario. Also, the kind of exposure the fairs give to our channel partners goes a step forward in strengthening the mutual relationship." said Mr. Naved Chaudhary, Senior Marketing Manager, Intex Technologies.

 

Perceived as one of the biggest annual fairs in the Eastern region, the event is bieng organized for past more than  10 years. This year, it had a foot-fall of more then 1 lakh visitors. 

 

Sourced From: Mutual Public Relations