In a first ever initiative, on December 26th, known as Boxing Day the world over, Indiaplaza.in is holding a unique eight hour long online sale whereby people can log on and buy their Christmas gifts at fabulous discounts which are marked even lower than their general ongoing Christmas promotional offer.
This is a pioneering step in which customers can avail of that special one day exclusive offer where prices are marked even lower without having to bother about queuing at the stores.
Come December 26th, Indiaplaza.in will be starting the sale at 10 am and it will continue till 6 pm in the evening. During this time customers who log in the site can avail fantastic offers on books, ipods, mobiles, digital cameras.
While online sites have caught on the fancy of the buying junta, there are no Indian retail sites which have ever conducted a time bound sale on their website, except auctioning houses. This not only marks a change in trend, of consumer buying patterns, it also reflects how online marketing strategy is changing.
During the Day a whooping discount of 80% will be offered on selected range of books, up to 30% discount on iPods and mobiles and an attractive 45% discount on the digital cameras.
Apart from this the general Christmas sale promotional offer is on, which the Portal has titled the Christmas store. Share the joy of Christmas with some exciting Christmas hampers with a mix of products from chocolate cakes to Christmas décor. Customers can log in there for more discounts on gifting items.