Indian software industry comes together to curb piracy

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Microsoft Corporation India Pvt. Ltd today announced a campaign with the aim of making genuine software easily accessible to discerning consumers. .The consumer promo campaign is on offer from leading IT industry players, Dell, HCL, HP, Lenovo, Sahara, Wipro, and Zenith, The initiative represents a two pronged concerted attempt by industry leaders, to both reiterate the value of genuine software as well as educate unsuspecting customers about the pitfalls consequent to the use of pirated software.

 

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Commenting on the announcement, Mr. Hitendra Chaturvedi, Senior Director, Microsoft Corporation India Pvt. Ltd. said, "Piracy is an issue that plagues the entire software industry and it is important for the ecosystem to come together to address it. This initiative is an important step forward in our efforts to help Indian customers understand the value of genuine and the risks of pirated." 

 

He further added, "One of the key hurdles slowing India's sprint towards becoming a global economic juggernaut is rampant piracy threatening Intellectual Property Rights (IPR.). Indicative of this is that approximately $566 million were lost to software piracy in India in 2005 alone. This is a grim indication of the far reaching ramifications of this menace and necessitates efforts on all fronts - legal, education and enforcement."

 

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