Idea Cellular redefines mobility with Easy Mail

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IDEA Cellular Ltd, a leading cellular company and an Aditya Birla Group Company, has announced the launch of yet another first - a very innovative, simple to use push based e-mail service called, Easy Mail. This personalized email solution targets all customers who have GPRS enabled handsets. Easy Mail is a clientless service with which any individual or enterprise subscriber can access emails as an MMS on their handset anytime anywhere. 

 

With Easy Mail, any IDEA GPRS subscriber can access his personal emails with all features like reply, forward with free POP3 access and no hassles on infringement of security. The service can be customized to receive emails from select recipients only.

 

Commenting on Idea's latest innovation, Mr. Pradeep Shrivastava, Chief Marketing Officer, Idea Cellular Ltd said, "Easy mail is an exciting product for those of us who wish to remain accessible on the move. The product does indeed redefine email access and provides an easy to use interface for every IDEA GPRS user. I am certain that Easy Mail will prove beneficial especially to our small and medium enterprise customers."

 

Easy Mail has been priced at Rs. 3 for all outgoing emails and Re. 1 for incoming emails. To get started, all a customer needs to do is to type an MMS 'GET' & send it to 2222. All MMS's sent and received from 2222 will be absolutely free.

 

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