ICICI Prudential Life enters into tie-up with Sharekhan

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ICICI Prudential Life Insurance Company Limited (ICICI Prudential Life), the leading private life insurer in India, has announced a strategic distribution tie-up with Sharekhan , one of India's leading retail brokerage houses. The partnership has been established under the corporate agency model and will enable Sharekhan to distribute ICICI Prudential Life's protection, wealth creation, retirement solution and health insurance products to their customers across the country.

 

Over the years, Sharekhan has established itself as a financial advisor and a retail broker and has a large customer base that trusts it for knowledge and expertise in financial services. With this partnership, they can now offer their customers the added benefit of life insurance solutions from ICICI Prudential Life. The tie-up will also substantially strengthen ICICI Prudential Life's presence in the country. 

 

Mr. Tarun Chugh, Chief- Alternate Channels & Group Sales, ICICI Prudential Life Insurance Company said, "Our philosophy is to partner with a limited number of organizations which have strong brands and long-lasting, trust-based relationships with their customers and build distribution capabilities, around the partner's area of strength. Sharekhan, with its expertise in the area, is an ideal partner for us. We are sure this partnership will help Sharekhan's customers reach us through a channel they already trust."

 

Mr. Jaideep Arora, Director, Sharekhan said, ''Our customers are always looking at investing in innovative products and this initiative will help us provide world-class products from India's leading private life insurer, besides offering excellent service levels. The products of ICICI Prudential Life are customer centric and its service levels are excellent and we look forward to offering them to our customers." 

ICICI Prudential Life has a multi-channel distribution strategy to reach customers.  In addition to the advisor channel, the company has distribution arrangements with established banks and large retail finance distributors.

Sourced From: Sampark Public Relations Pvt Ltd