ICICI Prudential Life Insurance has introduced a unique facility that enables policyholders to make their premium payments through their neighborhood retail stores. The company has entered into a partnership with Suvidha Infoserve towards enabling its policyholders to make their premium payment at Suvidha outlets, making it the first life insurance company in India to offer this service towards providing increased convenience to its customers. 

This service will be made available across all Suvidhaa outlets ranging from kirana stores, mobile stores, medical stores, STD booths, cyber cafés and travel agencies that can be easily accessible to the policyholders. The policy holder can pay his premium by handing over the amount and his policy number to the store owner who will punch in the details and amount at the kiosk and generate a payment receipt of the transaction. This facility will help the company to penetrate further into tier 2 and tier 3 cities providing increased convenience and additional touch-points to the customer. 

Commenting on the new service initiative, Ms. Anita Pai, Executive Vice President, ICICI Prudential Life Insurance said, "At ICICI Prudential Life, 'Customer-First' is one of our core philosophies, which guides us to introduce innovative, yet simple products and services towards enhanced customer experience and convenience. Our partnership with Suvidha Infoserve is a step in this direction. This will not just increase customer convenience through increased touch-points but will also help us increase our distribution and penetration nationally". 

Commenting on the partnership, Mr. Paresh Rajde, Suvidha Infoserve said, "We are happy to partner with an industry leader like ICICI Prudential Life and extend our service portfolio to include insurance premiums. Our partnership will help the insurance major in penetrating further in tier 2 and tier 3 cities to provide premium payment facility to its policyholders at a location closer to them."

Sourced From: Adfactors Public Relations Pvt Ltd