ICICI Pru Life strengthens partnership with Muthoot Group

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ICICI Prudential Life strengthened its strategic corporate agency tie-up with Muthoot Group in 6 additional states, today. A Kerala-based NBFC, Muthoot Group has partnered with the company in Kerala for the past six years and will now extend this partnership in key states like, Delhi & NCR, Rajasthan, Kolkata, Punjab, Ahmedabad and Mumbai where Muthoot group has a strong presence.

 

The extensive network combined with the trust enjoyed by Muthoot Group will enable ICICI Prudential Life provide additional touch-points to its consumers and avail life insurance solutions best suited for their long term needs.

 

Commenting on the partnership,Mr.Tarun Chugh,Chief- Group, Bancassurance & Alliances at ICICI Prudential Life Insurance Company said, "We believe in partnering with organizations that are built on strong, long-lasting and trust based relationships with their customers. Muthoot's expertise, distribution capabilities and customer reach have provided us tremendous support in Kerala which makes them an ideal partner for us. We are confident that this partnership will help Muthoot customers in the additional 6 key states reach us through a channel they already trust."

 

Commenting on the partnership with ICICI Prudential Life, Mr. Alexander.M.George, Director, Muthoot group said, "We have had a strong and mutually beneficial partnership with ICICI Prudential Life in Kerala and are happy to extend our service in the additional 6 states. This will help us in providing our customers with the added benefit of life insurance solutions from an insurance major like ICICI Prudential Life, thereby value adding to our customers"

 

ICICI Prudential Life has a multi-channel distribution strategy to reach customers.  In addition to the advisor channel, the company has distribution arrangements with established banks and large retail finance distributors. The company's distribution partnerships have been highly successful in both sourcing new business and also driving awareness and increasing reach and penetration across the country. 

 

Sourced From: Adfactors Public Relations Pvt Ltd